about Greenjoy

Gwyneth Hamann, founder of Greenjoy
There are different ideas about what happiness is, and how to achieve it. Some believe that happiness is purely hedonistic - a cold beer, a relaxing bubblebath, a juicy steak on the weekend. To others, happiness goes far deeper - it is about feeling connections to other people, being present in what you do, finding meaning and purpose in your existence. Yet, we're bombarded with messages from advertisers and government alike that the only thing that matters is money; if we buy more, we're told, we can help fix the economy, we can become beautiful, we can be successful and modern. Yet the price of this "progress" is dear: 1 in 4 people in the UK will suffer from a mental illness at some point in their lives. Every new thing we buy costs far more than the price tag tells you - in cost to the environment, in deplorable conditions for workers, in the continuation of the message that maybe if you buy this one more thing, you'll be good enough.

This way of life is unsustainable. It's bad for the planet, it's bad for other people, and it's bad for our health. We all want a better life. We all want to be happier. But does happiness mean a bigger, better car - or does it mean quality time with the people you love? 

Often, the race to look good, to feel "successful", costs so much that we miss out on actually living. Those extra hours you put in to afford your apartment are wasted if the only time you spend inside it are sleeping. The energy you lose trying to get a promotion, so you can buy nicer clothes and feel more confident, could have been used spending time with people and building deep, meaningful relationships. Our work-life balance is shot, which not only means disaster for our health but, again, for the planet - driving instead of walking, throwing away and buying new instead of mending, eating fast food instead of cooking. By rushing from A to B, we lose connection with our food, our environment, our loved ones, and life becomes a ridiculous race... but to where?

Plenty of people are rejecting this way of living. Thousands of people have switched to ideas such as minimalism, eco communities or voluntary simplifying, all slightly different but with a resounding message - living is more important than acquiring "stuff". Real happiness comes from connecting with who you are, the people around you, and with nature. Psychology research backs this up - voluntary simplifiers are generally happier, and people who value looks, money and fame over everything else are more likely to be anxious and unhappy.

I don't advocate living in a cave or giving up on modern society completely. Technology has brought many wonderful things, and eased a great deal of suffering in the world. But balance is always important. We need to embrace what's good about the new, without throwing away all that was good about the old. 

So, my mission is to seek happiness within myself and to help others find it, too - but in a way that does not focus on materialistic values. I look at deep, authentic, perhaps even spiritual happiness - the kind that focuses on connections and being a positive force in the world. 

The way I do this is through coaching, mindfulness and nature-based therapy, either one-to-one or in groups. 

Contact me today for a free 20 minute consultation!

"Gwyneth has been an enormous help over the last few months, while I've been managing a career change. I was burning myself out trying both to work my current job and keep too many options open for the future. It was very useful and pleasant to have Gwyneth to discuss my future with, and she was very good at getting me to choose one option, think of a concrete plan of things that need to be done, and stick to it. I'm very happy to have been one of her first clients. " Robin Adams, 34, U.K.


MSc Applied Positive Psychology, University of East London 

8-Week Mindfulness-based Stress Reduction course with Breathworks, 2014 

NCFE Life Coaching, 2012

Introduction to Personal Coaching, The Coaching Academy, 2010

BSc (Hons) Psychology, University of Manchester, 2009

Indian Head Massage certificate, VTCT, 2008

Reiki Level 1, 2007

Counselling Skills Level 3, National Open College Network, 2005